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Our Journey Started with a Simple Question

Back in 2019, Sarah Chen was sitting in her cramped Subang Jaya apartment, surrounded by financial planning books and spreadsheets. She'd just helped her third friend that month create a budget plan, and the same question kept nagging at her: why wasn't anyone teaching these essential skills in school?

That frustration sparked something bigger. Sarah realized that most Malaysians were navigating their financial lives without a compass — making decisions about EPF contributions, housing loans, and investments with limited knowledge. The banks offered products, but nobody was teaching the fundamentals of making smart financial choices.

We officially founded Zavithena in early 2020, right as the world was changing. While everyone was talking about digital transformation, we saw an opportunity to transform how Malaysians think about money. Our name comes from the idea of providing a clear reflection of your financial reality — no sugar-coating, no complicated jargon, just honest insights that help you make better decisions.

What started as weekend workshops in community centers has grown into Malaysia's most trusted platform for practical financial education. We've helped over 15,000 individuals take control of their financial futures, and we're just getting started.

Our Mission

We're here to democratize financial education in Malaysia. Every person deserves access to clear, practical financial guidance — regardless of their background or current income level.

We break down complex financial concepts into actionable steps. Whether you're a fresh graduate figuring out your first salary or a family planning for retirement, we provide the tools and knowledge you need to make confident financial decisions.

Our approach is different because we focus on Malaysian realities. We understand EPF rules, local banking systems, and the unique challenges of building wealth in our economic environment. This isn't generic advice — it's guidance tailored for your life here.

Our Vision & Values

We envision a Malaysia where financial literacy is as common as digital literacy. Where every individual has the confidence to plan their financial future and the skills to adapt when life throws curveballs.

Financial stress affects relationships, career choices, and life satisfaction. By equipping people with solid financial foundations, we're contributing to stronger families and communities across Malaysia.

  • Transparency in all financial guidance and recommendations
  • Practical education that applies to real Malaysian lifestyles
  • Accessibility — making financial knowledge available to everyone
  • Cultural sensitivity in understanding diverse financial priorities
  • Continuous learning and adaptation to changing economic conditions

The People Behind Zavithena

Sarah Chen - Founder and CEO of Zavithena

Sarah Chen

Founder & CEO

Sarah brings 8 years of financial planning experience from major Malaysian banks. She holds a CFA designation and has personally guided over 2,000 individuals through financial planning processes. Her passion for education stems from witnessing how proper financial knowledge can transform lives. She's particularly focused on helping young professionals build sustainable wealth-building habits early in their careers.

Maya Patel - Co-founder and Head of Education

Maya Patel

Co-founder & Head of Education

Maya's background in adult education and curriculum design shapes how we deliver financial concepts. She spent 6 years developing training programs for multinational corporations before joining forces with Sarah. Maya ensures our content remains accessible and engaging, regardless of your starting knowledge level. She leads our research into Malaysian household financial patterns and develops our signature learning frameworks.

Our Impact & Recognition

15,000+ Malaysians Guided
4.8/5 Average User Rating
92% Report Improved Financial Confidence

We're proud members of the Malaysian Financial Planning Association and maintain partnerships with local universities to integrate practical financial education into academic curricula. Our content is regularly reviewed by certified financial planners to ensure accuracy and relevance to current Malaysian financial regulations and opportunities.